There is a lot to say about a brand name and the images and thoughts it may represent. But what about the sound? What does the tone does the brand name Nike suggest for example? According to researchers the sounds a,ch,j,k,o,p,t,u seem harder and more masculine than do e,i,l,m,n,ng,sh,s. The sounds f,s,v,z are generally associated […]
What’s In A Business Name – 6 Major Business Name Styles
What’s in a business name? If you have ever started a new business from scratch or thought about renaming an existing business that you own – you’ve probably, like me, have had some challenges in coming up with that great business name. I did some research and came across this excellent business naming article by […]
Benchmark Your Business Here…
Want to know how well you are doing compared to other businesses in your industry? The good news is you can do that for free. The Australian government has a list of industries and their relative performance and costs based on annual sales revenue (turnover). ATO government business benchmarks: www.ato.gov.au/businessbenchmarks Maus also has good business […]
Business Marketing Sin #1
If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]
This Business Tip Cost Me $500…
A year ago I paid $500 for a short meeting with a local multi-millionaire. I’d like to share with you the best advice I received: "Acknowledge your Weaknesses but focus on your Strengths." How does that translate to you and your business? Say for example you are great at sales but dislike at paperwork. Focus […]
Help – I Need A Big Business Client Fast!
Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]
Did Google Send A Letter To Your Business?
Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works! About […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]
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