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The Good, Bad & Ugly: All Industries Affected By COVID-19

May 12, 2020 by Mark Fregnan

IBIS World recently published a May 2020 report outlining the effect of the COVID-19 pandemic on business industries. We, living in the new 21st century have already seen huge disruption to how we work and live. Unfortunately, the arrival of COVID-19 is forcing even faster change to the business environment. Every business is affected. Here […]

Filed Under: Business News Tagged With: advertising, australia, australian, business, sales, strategy, vision

Great Australian Business Brands That Lost It

December 17, 2016 by Mark Fregnan

Australian business brands store now closed forever

Being in business is tough.  It takes skill, good management and good marketing to stay in business these days. Here are a few well-known national businesses and brands that didn’t recover. HOWARD STORAGE WORLD Retail chain Howards Storage World feel into voluntary administration in December 2016. The group operates 29 company-owned retail outlets in New […]

Filed Under: Business News Tagged With: australia, australian, brand, business

Interesting Wealth Builder Categories, Which One Are You?

November 24, 2016 by Mark Fregnan

Wealth business builder using good marketing

I came across this set of profiles by Wealth Dynamics. It’s an interesting way to classify various ways of attaining wealth through business and investing. Maybe one of these will ‘resonate’ with you… 1. The Creator – Builds innovative products Examples: Steve Jobs, Walt Disney, Richard Branson 2. The Star – Builds an influential brand […]

Filed Under: Achieving Business Success Tagged With: business, strategies

5 Types Of Coaches For Personal & Business Success

October 21, 2016 by Mark Fregnan

Coaches for success

Getting a coach for you or your business can make a significant impact to your success. Many coaches choose to specialise in a particular business area depending on their own interests, experience and expertise. The types of business-related coaches can include: Executive coaching can help with time-management skills, motivation, managing stress, encouraging innovative thinking, leadership […]

Filed Under: Achieving Business Success Tagged With: Marketing, business, business success, goal, staff

The Dreaded Facebook “Too Much Text” Message

October 21, 2016 by Mark Fregnan

Facebook boost image too much text

Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message?  (See below) Facebook has a policy on the amount of text in a image post.  For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]

Filed Under: Marketing Tagged With: Marketing, advertising, business, business marketing, lead generation, marketing perth

Google Bounce Rates By Website Type

April 28, 2016 by Mark Fregnan

Google website bounce rate

Google Analytics Benchmark Averages for Bounce Rate Google provides a website metric called “bounce rate”. Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages. Obviously, if a website visitor views more than one page on your website then they […]

Filed Under: Marketing Tagged With: business, business marketing, lead generation, website

Three Major Small Business Challenges

December 11, 2015 by Mark Fregnan

Small business challenges profit growth

Whilst this graphic illustrates the 2015 three major small business challenges for business owners they are pretty much timeless and universal: How to increase turnover (revenue / sales) How to increase business profit Hiring the best people I go through a number of solutions below… Increasing sales revenue Ideally business owner want more profit but […]

Filed Under: Achieving Business Success Tagged With: business, profit, sales

Perth Business Networking Groups

August 16, 2015 by Mark Fregnan

Perth business networking marketing

Networking is a great way to form new relationships in business. I have found from personal experience the long-lasting benefits of meeting people at business networking events. Not only will you gain new customers and clients, but also make other contacts that will give you work and referrals for many years after. For example, I […]

Filed Under: Marketing Tagged With: australia, business, marketing perth, perth

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