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Great Australian Business Brands That Lost It

December 17, 2016 by Mark Fregnan

Australian business brands store now closed forever

Being in business is tough.  It takes skill, good management and good marketing to stay in business these days. Here are a few well-known national businesses and brands that didn’t recover. HOWARD STORAGE WORLD Retail chain Howards Storage World feel into voluntary administration in December 2016. The group operates 29 company-owned retail outlets in New […]

Filed Under: Business News Tagged With: australia, australian, brand, business

Does Your Brand Name Sound Right?

June 17, 2013 by Mark Fregnan

Marketing alphabet letters

There is a lot to say about a brand name and the images and thoughts it may represent. But what about the sound?  What does the tone does the brand name Nike suggest for example? According to researchers the sounds a,ch,j,k,o,p,t,u seem harder and more masculine than do e,i,l,m,n,ng,sh,s. The sounds f,s,v,z are generally associated […]

Filed Under: Planning Tagged With: brand, market

What’s In A Business Name – 6 Major Business Name Styles

June 13, 2013 by Mark Fregnan

Business name thinking

What’s in a business name? If you have ever started a new business from scratch or thought about renaming an existing business that you own – you’ve probably, like me, have had some challenges in coming up with that great business name. I did some research and came across this excellent business naming article by […]

Filed Under: Planning Tagged With: brand, business, web

How To Make Your Business More Valuable

July 10, 2012 by Mark Fregnan

What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business. However – many small businesses are not worth anything. Long hours and a low hourly rate (often much less than what the […]

Filed Under: Buying / Selling Your Business Tagged With: Marketing, brand, branding, business, melbourne, perth, plan, profit, sales, staff, strategies, systems

What Are Business Image and Brand?

July 28, 2009 by Mark Fregnan

Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]

Filed Under: Planning Tagged With: brand, branding, business, consumer, image, target market, values

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