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This Business Tip Cost Me $500…

February 22, 2013 by Mark Fregnan

A year ago I paid $500 for a short meeting with a local multi-millionaire. I’d like to share with you the best advice I received:

"Acknowledge your Weaknesses but focus on your Strengths."

How does that translate to you and your business?

Business success strengths Perth WA

Say for example you are great at sales but dislike at paperwork. Focus on your strength – sales and hire a PA or an admin person to do the paperwork.

Or, say you’re great at managing people, but not consistent with your sales activity (it’s not your passion). Solution – hire a salesperson/team and manage him/her/them.

In business all tasks are important: marketing, sales, production/delivery of your product/service and admin. So you have to cover them all – either yourself or hire people to cover your weaknesses.

I realised that being regimented at sales calls is difficult for me. So I have my own appointment setter.

How would you rate your Strengths and Weaknesses on the list below? What could you do to counter your weaknesses and build on your strengths?

BUSINESS SKILL YOUR RATING
Marketing skills  
Negotiation skills (ability to make deals)  
Sales ability  
Organisational ability (having a well run business)  
Management ability (being able to lead others)  
Operations ability (being able to make / provide what the business sells)  
Administration skills  
Systemisation skills  
Analytical skills  
Financial skills (the ability to understand financial statements)  
Add others here…  

 

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting company that focuses entirely making business owners MORE PROFIT WITH LESS EFFORT. So don’t re-invent the wheel or waste money on expensive trial-and-error, contact us for more information on our range of marketing system solutions and take the shortcut to a greater business success.

Filed Under: Achieving Business Success Tagged With: Marketing, business, management, perth, sales, team

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