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Does Your Brand Name Sound Right?

June 17, 2013 by Mark Fregnan

Marketing alphabet letters

There is a lot to say about a brand name and the images and thoughts it may represent. But what about the sound?  What does the tone does the brand name Nike suggest for example? According to researchers the sounds a,ch,j,k,o,p,t,u seem harder and more masculine than do e,i,l,m,n,ng,sh,s. The sounds f,s,v,z are generally associated […]

Filed Under: Planning Tagged With: brand, market

Want To Market Your Services To An Industry Or Niche?

September 5, 2011 by Mark Fregnan

Often good marketing requires TARGETING your ideal industry or niche – whether it’s accountants, lawyers, engineers, etc – or even the wealthy clients of the accountants, lawyers, engineers, etc. By finding and joining suitable associations, you get the opportunity to “hang out” with your target market. You can then find out their specific needs and […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, australia, australian, business, consulting, market, perth, research, target market

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"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

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