There is a lot to say about a brand name and the images and thoughts it may represent. But what about the sound? What does the tone does the brand name Nike suggest for example? According to researchers the sounds a,ch,j,k,o,p,t,u seem harder and more masculine than do e,i,l,m,n,ng,sh,s. The sounds f,s,v,z are generally associated […]
Want To Market Your Services To An Industry Or Niche?
Often good marketing requires TARGETING your ideal industry or niche – whether it’s accountants, lawyers, engineers, etc – or even the wealthy clients of the accountants, lawyers, engineers, etc. By finding and joining suitable associations, you get the opportunity to “hang out” with your target market. You can then find out their specific needs and […]