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Does Your Brand Name Sound Right?

June 17, 2013 by Mark Fregnan

Marketing alphabet letters

There is a lot to say about a brand name and the images and thoughts it may represent. But what about the sound?  What does the tone does the brand name Nike suggest for example?

According to researchers the sounds a,ch,j,k,o,p,t,u seem harder and more masculine than do e,i,l,m,n,ng,sh,s.

The sounds f,s,v,z are generally associated with speed more than sounds such as b,d,l,m,p,t.

Some experts also suggest that the letters q,f,u,x,z tend to evoke negative feelings whilst the letters a,b,m,s,t are reported to evoke very positive feelings.

Why does this really matter? Well if you plan to take a small, local business and market it nationally or internationally then a whole bunch of things relating to brand image becomes more and more relevant. The sound of a brand name is one part of the overall brand ‘package’. Something to think about.

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting company that focuses entirely making business owners MORE PROFIT WITH LESS EFFORT. So don’t re-invent the wheel or waste money on expensive trial-and-error, contact us for more information on our range of marketing system solutions and take the shortcut to a greater business success.

Filed Under: Planning Tagged With: brand, market

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