Networking is a great way to form new relationships in business. I have found from personal experience the long-lasting benefits of meeting people at business networking events. Not only will you gain new customers and clients, but also make other contacts that will give you work and referrals for many years after. For example, I […]
The Real ‘Secret’ To Business Success
I like the weekends and especially Sunday mornings for ‘reflecting’ on the past week’s events. It’s funny… most people are probably enjoying a sleep in, ready for a day watching the football, or visiting family and friends. I prefer the Sunday morning ‘quiet’ and tranquillity – to sit and think. Lately I’ve been catching up […]
How To Attract Your Ideal Customers Or Clients – Part 1
When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]
Business Start-Up Statistics
Why do people choose to start their own business? According to a 2012 Dun & Bradstreet study the majority (56 per cent) started their businesses to take advantage of a business opportunity, while 20 per cent had no better choices for work and 22 per cent cited both these reasons. Where respondents reported that […]
The Mastermind Business Success Strategy
In 1915, an elite group of men formed a ‘mastermind’. Their purpose: to explore ideas and help each other achieve greater success. Check out the mastermind principle in Chapter 10 of the classic text ‘Think And Grow Rich’ by Napoleon Hill. A quote from the best-selling ‘Think and Grow Rich’ book: "It is a well-known […]
Cheaper Yahoo Australia Paid Advertising Service Closes
I have used Yahoo Australia as a cost effective online advertising media for Kinetic and for our clients. I was surprised and a little shocked that Yahoo has rolled over to their competitor Google… Yahoo!7 Search inventory transitioning to Google Over the next few months we will be making some changes to the Yahoo! Search […]
This Business Tip Cost Me $500…
A year ago I paid $500 for a short meeting with a local multi-millionaire. I’d like to share with you the best advice I received: "Acknowledge your Weaknesses but focus on your Strengths." How does that translate to you and your business? Say for example you are great at sales but dislike at paperwork. Focus […]
Help – I Need A Big Business Client Fast!
Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]
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