IBIS World recently published a May 2020 report outlining the effect of the COVID-19 pandemic on business industries. We, living in the new 21st century have already seen huge disruption to how we work and live. Unfortunately, the arrival of COVID-19 is forcing even faster change to the business environment. Every business is affected. Here […]
The Dreaded Facebook “Too Much Text” Message
Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message? (See below) Facebook has a policy on the amount of text in a image post. For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]
Online Display Advertising Examples
Here is a collection of online display advertising that I like as good examples:
Simultaneous Marketing Delivers Rapid Business Results
In Australia over 92% of businesses have an annual revenue (turnover) of less than 1 million dollars (source ASIC). This appears to be an amazing high number, but when you consider how many small businesses and shops there are in your local suburb it does make some sense. I often wonder why business owners settle […]
Is Your Website SEO Company Really Achieving Any Results for You?
Getting “free” traffic to your website from potential customers is certainly a good marketing strategy. In my previous post I mentioned the now very high cost of Google PPC advertising (pay per click). The reality is that it’s costing between $4 to $18 for a click to your website from Google Adwords (cost depends on […]
The Real ‘Secret’ To Business Success
I like the weekends and especially Sunday mornings for ‘reflecting’ on the past week’s events. It’s funny… most people are probably enjoying a sleep in, ready for a day watching the football, or visiting family and friends. I prefer the Sunday morning ‘quiet’ and tranquillity – to sit and think. Lately I’ve been catching up […]
How To Attract Your Ideal Customers Or Clients – Part 1
When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]
Cheaper Yahoo Australia Paid Advertising Service Closes
I have used Yahoo Australia as a cost effective online advertising media for Kinetic and for our clients. I was surprised and a little shocked that Yahoo has rolled over to their competitor Google… Yahoo!7 Search inventory transitioning to Google Over the next few months we will be making some changes to the Yahoo! Search […]