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Business Start-Up Statistics

December 8, 2013 by Mark Fregnan

Small business start-up

Why do people choose to start their own business? According to a 2012 Dun & Bradstreet study the majority (56 per cent) started their businesses to take advantage of a business opportunity, while 20 per cent had no better choices for work and 22 per cent cited both these reasons.   Where respondents reported that […]

Filed Under: Planning Tagged With: Kinetic Media & Marketing, Marketing, business, fregnan, perth

What’s The Difference Between A Licence And A Franchise?

July 30, 2013 by Mark Fregnan

So you have a concept, product or business you wish to sell through a ‘third party’. Typically this involves granting a licence or a franchise. But what’s the difference? The key distinction can be found in the definition of “Franchise Agreement” in the Australian Franchising Code of Conduct (“the Code”). It states that an Agreement […]

Filed Under: Planning Tagged With: Marketing, australia, australian, business, franchise, licence, marketing plan, system

Does Your Brand Name Sound Right?

June 17, 2013 by Mark Fregnan

Marketing alphabet letters

There is a lot to say about a brand name and the images and thoughts it may represent. But what about the sound?  What does the tone does the brand name Nike suggest for example? According to researchers the sounds a,ch,j,k,o,p,t,u seem harder and more masculine than do e,i,l,m,n,ng,sh,s. The sounds f,s,v,z are generally associated […]

Filed Under: Planning Tagged With: brand, market

What’s In A Business Name – 6 Major Business Name Styles

June 13, 2013 by Mark Fregnan

Business name thinking

What’s in a business name? If you have ever started a new business from scratch or thought about renaming an existing business that you own – you’ve probably, like me, have had some challenges in coming up with that great business name. I did some research and came across this excellent business naming article by […]

Filed Under: Planning Tagged With: brand, business, web

How Your Customer Promise Can Increase Sales

July 22, 2011 by Mark Fregnan

I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot. The Customer Promise Closely following the vision for your business is your definition of your business […]

Filed Under: Planning Tagged With: Kinetic Media & Marketing, Marketing, business, consulting, culture, customers, perth, sales, vision

Creating a Vision for Your Business!

September 1, 2009 by Mark Fregnan

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch, Chairman, General Electric. Without a strong, defined vision, most businesses usually fail because the challenges got too tough – the business fundamentals outweighed the ‘passion’ and drive. The vision therefore drives the company through […]

Filed Under: Planning Tagged With: Marketing, business, consulting, microsoft, vision, vision statement

What Are Business Image and Brand?

July 28, 2009 by Mark Fregnan

Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]

Filed Under: Planning Tagged With: brand, branding, business, consumer, image, target market, values

Creating the Vision, Mission and Culture for Your Business

May 5, 2009 by Mark Fregnan

Step 1) Define the Vision What do I see as the key to the future for our organisation? What unique contribution should we be making in the future? What would make me excited about being a part of this organisation in the future? A vision statement is a company’s inspiration. A vision asks, “Toward what […]

Filed Under: Planning Tagged With: Marketing, business, consulting, culture, culture statement, mission, mission statement, vision, vision statement

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