Why bother with a USP for your business? Does a customer really care about promises? You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places. Here are some […]
How To Attract Your Ideal Customers Or Clients – Part 1
When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]
Business Start-Up Statistics
Why do people choose to start their own business? According to a 2012 Dun & Bradstreet study the majority (56 per cent) started their businesses to take advantage of a business opportunity, while 20 per cent had no better choices for work and 22 per cent cited both these reasons. Where respondents reported that […]
Did Google Send A Letter To Your Business?
Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works! About […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]
What Not To Do With Your Business Telephone Number
Have you had this problem before? I was looking for the telephone number for a supplier we have used in the past. I found the number in an old email on my computer. Rang the number and got a Telstra message saying the number was disconnected. Oh, no… Looked up the business name in Whitepages […]
Does Your Business Run Without You? If Not, Here’s What To Do About It
Just had one of our Marketing Project Specialist team members request carer’s leave for at least three weeks – if not more. You know what it’s like as a business owner, managing human resources can be a real issue. Having to fill in for team members certainly isn’t the way to own a business that […]
What Are QR Codes And How Can They Be Used In Your Business
What are QR codes? Well, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The main difference between the two is the amount of data they can communicate. Traditional bar codes which I’m sure you’re familiar with use vertical lines and can only hold up […]