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Help – I Need A Big Business Client Fast!

January 24, 2013 by Mark Fregnan

business marketing perth melbourne big client fish

Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]

Filed Under: Marketing Tagged With: Marketing, advertising, australian, business, business marketing, business success, client, company, consulting, management, melbourne, perth, strategy, systems

How To Make Your Business More Valuable

July 10, 2012 by Mark Fregnan

What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business. However – many small businesses are not worth anything. Long hours and a low hourly rate (often much less than what the […]

Filed Under: Buying / Selling Your Business Tagged With: Marketing, brand, branding, business, melbourne, perth, plan, profit, sales, staff, strategies, systems

Where To Spend Your Business Advertising Budget For The Best Results

June 13, 2012 by Mark Fregnan

Business Marketing Perth advertising spend

Want to know where your customers spend their time so you can maximise your advertising dollars? The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED). Source: Mary Meeker, KPCB (Kleiner Perkins Caufield […]

Filed Under: Marketing Tagged With: Marketing, advertising, australia, business, customers, melbourne, mobile, perth

What Not To Do With Your Business Telephone Number

April 24, 2012 by Mark Fregnan

Business marketing perth melbourne telephone

Have you had this problem before? I was looking for the telephone number for a supplier we have used in the past. I found the number in an old email on my computer. Rang the number and got a Telstra message saying the number was disconnected. Oh, no… Looked up the business name in Whitepages […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, australia, australian, business, consulting, customers, marketing perth, melbourne, perth, sales, telephone

Does Your Business Run Without You? If Not, Here’s What To Do About It

April 20, 2012 by Mark Fregnan

Just had one of our Marketing Project Specialist team members request carer’s leave for at least three weeks – if not more. You know what it’s like as a business owner, managing human resources can be a real issue. Having to fill in for team members certainly isn’t the way to own a business that […]

Filed Under: Business Systems Tagged With: Kinetic Media & Marketing, australia, australian, business, marketing melbourne, marketing perth, melbourne, perth, staff, systems

Is There Life After MYOB Accounting?

December 12, 2011 by Mark Fregnan

Thousands of business owners have chosen to use MYOB Accounting software systems. However, what other accounting systems are used by Australian businesses? Interesting question… I found this useful list: Business Vision 50 Accounting BusinessWorks DacEasy MAS 90 MAS 200 Microsoft Dynamics GP Microsoft Money MYOB Accounting MYOB Premier One Write Plus Peachtree Sage – Simply […]

Filed Under: Business Systems Tagged With: Kinetic Media & Marketing, accounting, australia, australian, business, consulting, melbourne, perth, systems

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