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Is Your Website SEO Company Really Achieving Any Results for You?

November 22, 2014 by Mark Fregnan

SE Ranking SEO website cloud reporting software

Getting “free” traffic to your website from potential customers is certainly a good marketing strategy. In my previous post I mentioned the now very high cost of Google PPC advertising (pay per click). The reality is that it’s costing between $4 to $18 for a click to your website from Google Adwords (cost depends on […]

Filed Under: Marketing Tagged With: Marketing, advertising, business, customer, website

The Real ‘Secret’ To Business Success

May 4, 2014 by Mark Fregnan

I like the weekends and especially Sunday mornings for ‘reflecting’ on the past week’s events. It’s funny… most people are probably enjoying a sleep in, ready for a day watching the football, or visiting family and friends. I prefer the Sunday morning ‘quiet’ and tranquillity – to sit and think. Lately I’ve been catching up […]

Filed Under: Business Systems Tagged With: Marketing, advertising, business, business success, customer, perth, sales, systems

Powerful & Famous Customer Promises (USPs)

March 31, 2014 by Mark Fregnan

Business marketing IKEA customer promise

Why bother with a USP for your business? Does a customer really care about promises? You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places. Here are some […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, business, customer, target market

Business Marketing Sin #1

March 19, 2013 by Mark Fregnan

Marketing Unsplash

If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]

Filed Under: Marketing Tagged With: Marketing, advertising, b2b, business, business marketing, customer, prospects, referrals, sales

What Are You Doing About Lost Customers?

October 4, 2010 by Mark Fregnan

Marketing bucket

True story. I just got off the phone after much frustration trying to track down my insurance broker. As of last Friday we have relocated office and we need a new insurance policy (the insurance was covered in our outgoings at our old Erindale road office). I had a three year old letter which I […]

Filed Under: Marketing Tagged With: Marketing, business, consulting, customer, sales, staff, systems

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