Getting “free” traffic to your website from potential customers is certainly a good marketing strategy. In my previous post I mentioned the now very high cost of Google PPC advertising (pay per click). The reality is that it’s costing between $4 to $18 for a click to your website from Google Adwords (cost depends on […]
The Real ‘Secret’ To Business Success
I like the weekends and especially Sunday mornings for ‘reflecting’ on the past week’s events. It’s funny… most people are probably enjoying a sleep in, ready for a day watching the football, or visiting family and friends. I prefer the Sunday morning ‘quiet’ and tranquillity – to sit and think. Lately I’ve been catching up […]
Powerful & Famous Customer Promises (USPs)
Why bother with a USP for your business? Does a customer really care about promises? You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places. Here are some […]
Business Marketing Sin #1
If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]
What Are You Doing About Lost Customers?
True story. I just got off the phone after much frustration trying to track down my insurance broker. As of last Friday we have relocated office and we need a new insurance policy (the insurance was covered in our outgoings at our old Erindale road office). I had a three year old letter which I […]