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The Dreaded Facebook “Too Much Text” Message

October 21, 2016 by Mark Fregnan

Facebook boost image too much text

Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message?  (See below) Facebook has a policy on the amount of text in a image post.  For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]

Filed Under: Marketing Tagged With: Marketing, advertising, business, business marketing, lead generation, marketing perth

Google Bounce Rates By Website Type

April 28, 2016 by Mark Fregnan

Google website bounce rate

Google Analytics Benchmark Averages for Bounce Rate Google provides a website metric called “bounce rate”. Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages. Obviously, if a website visitor views more than one page on your website then they […]

Filed Under: Marketing Tagged With: business, business marketing, lead generation, website

Marketing Spend Survey Results

March 21, 2016 by Mark Fregnan

Marketing spend results 2015

MB Insight, a research firm shared these survey results on WHERE businesses were allocating their marketing budgets (which channels). Very interesting… Source: MB Insight

Filed Under: Marketing Tagged With: Marketing, business marketing

How To Attract Your Ideal Customers Or Clients – Part 1

December 27, 2013 by Mark Fregnan

marketing to your ideal customer or client

When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, advertising, australian, business, business marketing, customers, perth, staff

Business Marketing Sin #1

March 19, 2013 by Mark Fregnan

Marketing Unsplash

If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]

Filed Under: Marketing Tagged With: Marketing, advertising, b2b, business, business marketing, customer, prospects, referrals, sales

Help – I Need A Big Business Client Fast!

January 24, 2013 by Mark Fregnan

business marketing perth melbourne big client fish

Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]

Filed Under: Marketing Tagged With: Marketing, advertising, australian, business, business marketing, business success, client, company, consulting, management, melbourne, perth, strategy, systems

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