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Marketing Tips, Strategies and News

The Dreaded Facebook “Too Much Text” Message

October 21, 2016 by Mark Fregnan

Facebook boost image too much text

Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message?  (See below) Facebook has a policy on the amount of text in a image post.  For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]

Filed Under: Marketing Tagged With: Marketing, advertising, business, business marketing, lead generation, marketing perth

Google Bounce Rates By Website Type

April 28, 2016 by Mark Fregnan

Google website bounce rate

Google Analytics Benchmark Averages for Bounce Rate Google provides a website metric called “bounce rate”. Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages. Obviously, if a website visitor views more than one page on your website then they […]

Filed Under: Marketing Tagged With: business, business marketing, lead generation, website

Marketing Spend Survey Results

March 21, 2016 by Mark Fregnan

Marketing spend results 2015

MB Insight, a research firm shared these survey results on WHERE businesses were allocating their marketing budgets (which channels). Very interesting… Source: MB Insight

Filed Under: Marketing Tagged With: Marketing, business marketing

Online Display Advertising Examples

March 15, 2016 by Mark Fregnan

ebook display advert1

Here is a collection of online display advertising that I like as good examples:

Filed Under: Marketing Tagged With: Marketing, advertising

Perth Business Networking Groups

August 16, 2015 by Mark Fregnan

Perth business networking marketing

Networking is a great way to form new relationships in business. I have found from personal experience the long-lasting benefits of meeting people at business networking events. Not only will you gain new customers and clients, but also make other contacts that will give you work and referrals for many years after. For example, I […]

Filed Under: Marketing Tagged With: australia, business, marketing perth, perth

Simultaneous Marketing Delivers Rapid Business Results

May 31, 2015 by Mark Fregnan

ROI marketing business results Perth Australia

In Australia over 92% of businesses have an annual revenue (turnover) of less than 1 million dollars (source ASIC). This appears to be an amazing high number, but when you consider how many small businesses and shops there are in your local suburb it does make some sense. I often wonder why business owners settle […]

Filed Under: Marketing Tagged With: Marketing, advertising, australia, business, sales, strategies

Is Your Website SEO Company Really Achieving Any Results for You?

November 22, 2014 by Mark Fregnan

SE Ranking SEO website cloud reporting software

Getting “free” traffic to your website from potential customers is certainly a good marketing strategy. In my previous post I mentioned the now very high cost of Google PPC advertising (pay per click). The reality is that it’s costing between $4 to $18 for a click to your website from Google Adwords (cost depends on […]

Filed Under: Marketing Tagged With: Marketing, advertising, business, customer, website

Powerful & Famous Customer Promises (USPs)

March 31, 2014 by Mark Fregnan

Business marketing IKEA customer promise

Why bother with a USP for your business? Does a customer really care about promises? You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places. Here are some […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, business, customer, target market

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