Marketing Tips, Strategies and News

The Dreaded Facebook “Too Much Text” Message

October 21, 2016 by Mark Fregnan

Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message? (See below) Facebook has a policy on the amount of text in a image post. For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]

Google Bounce Rates By Website Type

April 28, 2016 by Mark Fregnan

Google Analytics Benchmark Averages for Bounce Rate Google provides a website metric called “bounce rate”. Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages. Obviously, if a website visitor views more than one page on your website then they […]

Marketing Spend Survey Results

March 21, 2016 by Mark Fregnan

MB Insight, a research firm shared these survey results on WHERE businesses were allocating their marketing budgets (which channels). Very interesting… Source: MB Insight

Online Display Advertising Examples

March 15, 2016 by Mark Fregnan

Here is a collection of online display advertising that I like as good examples:

Perth Business Networking Groups

August 16, 2015 by Mark Fregnan

Networking is a great way to form new relationships in business. I have found from personal experience the long-lasting benefits of meeting people at business networking events. Not only will you gain new customers and clients, but also make other contacts that will give you work and referrals for many years after. For example, I […]

Simultaneous Marketing Delivers Rapid Business Results

May 31, 2015 by Mark Fregnan

In Australia over 92% of businesses have an annual revenue (turnover) of less than 1 million dollars (source ASIC). This appears to be an amazing high number, but when you consider how many small businesses and shops there are in your local suburb it does make some sense. I often wonder why business owners settle […]