Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message? (See below) Facebook has a policy on the amount of text in a image post. For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]
Marketing Tips, Strategies and News
Google Bounce Rates By Website Type
Google Analytics Benchmark Averages for Bounce Rate Google provides a website metric called “bounce rate”. Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages. Obviously, if a website visitor views more than one page on your website then they […]
Marketing Spend Survey Results
MB Insight, a research firm shared these survey results on WHERE businesses were allocating their marketing budgets (which channels). Very interesting… Source: MB Insight
Online Display Advertising Examples
Here is a collection of online display advertising that I like as good examples:
Perth Business Networking Groups
Networking is a great way to form new relationships in business. I have found from personal experience the long-lasting benefits of meeting people at business networking events. Not only will you gain new customers and clients, but also make other contacts that will give you work and referrals for many years after. For example, I […]
Simultaneous Marketing Delivers Rapid Business Results
In Australia over 92% of businesses have an annual revenue (turnover) of less than 1 million dollars (source ASIC). This appears to be an amazing high number, but when you consider how many small businesses and shops there are in your local suburb it does make some sense. I often wonder why business owners settle […]
Is Your Website SEO Company Really Achieving Any Results for You?
Getting “free” traffic to your website from potential customers is certainly a good marketing strategy. In my previous post I mentioned the now very high cost of Google PPC advertising (pay per click). The reality is that it’s costing between $4 to $18 for a click to your website from Google Adwords (cost depends on […]
Powerful & Famous Customer Promises (USPs)
Why bother with a USP for your business? Does a customer really care about promises? You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places. Here are some […]
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