Mark Fregnan, Author at Kinetic Marketing

Marketing Spend Survey Results

March 21, 2016 by Mark Fregnan

MB Insight, a research firm shared these survey results on WHERE businesses were allocating their marketing budgets (which channels). Very interesting… Source: MB Insight

Online Display Advertising Examples

March 15, 2016 by Mark Fregnan

Here is a collection of online display advertising that I like as good examples:

Three Major Small Business Challenges

December 11, 2015 by Mark Fregnan

Whilst this graphic illustrates the 2015 three major small business challenges for business owners they are pretty much timeless and universal: How to increase turnover (revenue / sales) How to increase business profit Hiring the best people I go through a number of solutions below… Increasing sales revenue Ideally business owner want more profit but […]

Perth Business Networking Groups

August 16, 2015 by Mark Fregnan

Networking is a great way to form new relationships in business. I have found from personal experience the long-lasting benefits of meeting people at business networking events. Not only will you gain new customers and clients, but also make other contacts that will give you work and referrals for many years after. For example, I […]

Simultaneous Marketing Delivers Rapid Business Results

May 31, 2015 by Mark Fregnan

In Australia over 92% of businesses have an annual revenue (turnover) of less than 1 million dollars (source ASIC). This appears to be an amazing high number, but when you consider how many small businesses and shops there are in your local suburb it does make some sense. I often wonder why business owners settle […]

Is Your Website SEO Company Really Achieving Any Results for You?

November 22, 2014 by Mark Fregnan

Getting “free” traffic to your website from potential customers is certainly a good marketing strategy. In my previous post I mentioned the now very high cost of Google PPC advertising (pay per click). The reality is that it’s costing between $4 to $18 for a click to your website from Google Adwords (cost depends on […]

The Real ‘Secret’ To Business Success

May 4, 2014 by Mark Fregnan

I like the weekends and especially Sunday mornings for ‘reflecting’ on the past week’s events. It’s funny… most people are probably enjoying a sleep in, ready for a day watching the football, or visiting family and friends. I prefer the Sunday morning ‘quiet’ and tranquillity – to sit and think. Lately I’ve been catching up […]

Powerful & Famous Customer Promises (USPs)

March 31, 2014 by Mark Fregnan

Why bother with a USP for your business? Does a customer really care about promises? You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places. Here are some […]