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The 10 Hottest Money Making Headline Words

August 9, 2012 by Mark Fregnan

Money Making Marketing Words Perth Melbourne

It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of the top one hundred successful headlines which sold over $100 million dollars of products and services and he analysed the word frequency in each one.

Want to know which words were the most frequent and effective?

Here they are (next to each word is the number of times the word was used):

You… 31 times (i.e. almost 1/3 of the top 100 most successful headlines contained the word ‘you’)
Your… 14 times
How… 12 times
New… 10 times
Who… 8 times
Money… 6 times
Now… 4 times
People… 4 times
Want… 4 times
Why… 4 times

Want to increase the click-through rate of your internet advertising or get more phone calls from your press advertising? Here’s how:

Look at the words above. Now what can you change in your marketing headlines to incorporate more of these proven and tested money-making words!

Article published from our head office – Balcatta, Perth, Western Australia.
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, advertising, australia, headlines, internet, perth, sales

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