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The Good, Bad & Ugly: All Industries Affected By COVID-19

May 12, 2020 by Mark Fregnan

IBIS World recently published a May 2020 report outlining the effect of the COVID-19 pandemic on business industries. We, living in the new 21st century have already seen huge disruption to how we work and live. Unfortunately, the arrival of COVID-19 is forcing even faster change to the business environment. Every business is affected. Here […]

Filed Under: Business News Tagged With: advertising, australia, australian, business, sales, strategy, vision

Great Australian Business Brands That Lost It

December 17, 2016 by Mark Fregnan

Australian business brands store now closed forever

Being in business is tough.  It takes skill, good management and good marketing to stay in business these days. Here are a few well-known national businesses and brands that didn’t recover. HOWARD STORAGE WORLD Retail chain Howards Storage World feel into voluntary administration in December 2016. The group operates 29 company-owned retail outlets in New […]

Filed Under: Business News Tagged With: australia, australian, brand, business

How To Attract Your Ideal Customers Or Clients – Part 1

December 27, 2013 by Mark Fregnan

marketing to your ideal customer or client

When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, advertising, australian, business, business marketing, customers, perth, staff

What’s The Difference Between A Licence And A Franchise?

July 30, 2013 by Mark Fregnan

So you have a concept, product or business you wish to sell through a ‘third party’. Typically this involves granting a licence or a franchise. But what’s the difference? The key distinction can be found in the definition of “Franchise Agreement” in the Australian Franchising Code of Conduct (“the Code”). It states that an Agreement […]

Filed Under: Planning Tagged With: Marketing, australia, australian, business, franchise, licence, marketing plan, system

Benchmark Your Business Here…

May 23, 2013 by Mark Fregnan

Want to know how well you are doing compared to other businesses in your industry? The good news is you can do that for free. The Australian government has a list of industries and their relative performance and costs based on annual sales revenue (turnover). ATO government business benchmarks: www.ato.gov.au/businessbenchmarks Maus also has good business […]

Filed Under: Achieving Business Success Tagged With: australian, business, industry, sales, turnover

Help – I Need A Big Business Client Fast!

January 24, 2013 by Mark Fregnan

business marketing perth melbourne big client fish

Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]

Filed Under: Marketing Tagged With: Marketing, advertising, australian, business, business marketing, business success, client, company, consulting, management, melbourne, perth, strategy, systems

Did Google Send A Letter To Your Business?

September 19, 2012 by Mark Fregnan

Google Mail

Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works!   About […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, advertising, australian, business, internet, profit, sales, strategy

What Not To Do With Your Business Telephone Number

April 24, 2012 by Mark Fregnan

Business marketing perth melbourne telephone

Have you had this problem before? I was looking for the telephone number for a supplier we have used in the past. I found the number in an old email on my computer. Rang the number and got a Telstra message saying the number was disconnected. Oh, no… Looked up the business name in Whitepages […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, australia, australian, business, consulting, customers, marketing perth, melbourne, perth, sales, telephone

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"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

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