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The Good, Bad & Ugly: All Industries Affected By COVID-19

May 12, 2020 by Mark Fregnan

IBIS World recently published a May 2020 report outlining the effect of the COVID-19 pandemic on business industries. We, living in the new 21st century have already seen huge disruption to how we work and live. Unfortunately, the arrival of COVID-19 is forcing even faster change to the business environment. Every business is affected. Here […]

Filed Under: Business News Tagged With: advertising, australia, australian, business, sales, strategy, vision

Great Australian Business Brands That Lost It

December 17, 2016 by Mark Fregnan

Australian business brands store now closed forever

Being in business is tough.  It takes skill, good management and good marketing to stay in business these days. Here are a few well-known national businesses and brands that didn’t recover. HOWARD STORAGE WORLD Retail chain Howards Storage World feel into voluntary administration in December 2016. The group operates 29 company-owned retail outlets in New […]

Filed Under: Business News Tagged With: australia, australian, brand, business

Perth Business Networking Groups

August 16, 2015 by Mark Fregnan

Perth business networking marketing

Networking is a great way to form new relationships in business. I have found from personal experience the long-lasting benefits of meeting people at business networking events. Not only will you gain new customers and clients, but also make other contacts that will give you work and referrals for many years after. For example, I […]

Filed Under: Marketing Tagged With: australia, business, marketing perth, perth

Simultaneous Marketing Delivers Rapid Business Results

May 31, 2015 by Mark Fregnan

ROI marketing business results Perth Australia

In Australia over 92% of businesses have an annual revenue (turnover) of less than 1 million dollars (source ASIC). This appears to be an amazing high number, but when you consider how many small businesses and shops there are in your local suburb it does make some sense. I often wonder why business owners settle […]

Filed Under: Marketing Tagged With: Marketing, advertising, australia, business, sales, strategies

The Mastermind Business Success Strategy

October 17, 2013 by Mark Fregnan

Business mastermind

In 1915, an elite group of men formed a ‘mastermind’. Their purpose: to explore ideas and help each other achieve greater success. Check out the mastermind principle in Chapter 10 of the classic text ‘Think And Grow Rich’ by Napoleon Hill. A quote from the best-selling ‘Think and Grow Rich’ book: "It is a well-known […]

Filed Under: Achieving Business Success Tagged With: australia, business, perth, strategy

How To Find Investors For Your Company

October 16, 2013 by Mark Fregnan

Business marketing Perth presentation

A good colleague of mine who Steve Torso (Wholesale Investors) recently wrote an excellent article about how to ‘pitch’ to investors – article reproduced below. If you ever watch a past episode of ‘Dragons’ Den’ TV show you’ll quickly see what investors are looking for, especially using this article as reference. By: Steve Torso Below […]

Filed Under: Achieving Business Success Tagged With: australia, business, company, investor, management, team

Crucial Business Strategy Gets Ignored By Most

October 9, 2013 by Mark Fregnan

Business strategy and marketing

Here’s an article by David Dee that I came across recently. This article from Dee really ‘nails’ the importance of good marketing to grow a business and it’s revenue. I’ve lost count the number of times I’ve seen business owners ‘mess’ this up and focus on the ‘wrong’ thing. In Australia 94% of businesses never […]

Filed Under: Marketing Tagged With: Marketing, australia, business, lead, lead generation, sales, strategies, strategy

Cheaper Yahoo Australia Paid Advertising Service Closes

September 17, 2013 by Mark Fregnan

Yahoo search

I have used Yahoo Australia as a cost effective online advertising media for Kinetic and for our clients. I was surprised and a little shocked that Yahoo has rolled over to their competitor Google… Yahoo!7 Search inventory transitioning to Google Over the next few months we will be making some changes to the Yahoo! Search […]

Filed Under: Marketing Tagged With: Google, Marketing, Yahoo, advertising, australia, media, perth

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