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Three Major Small Business Challenges

December 11, 2015 by Mark Fregnan

Small business challenges profit growth

Whilst this graphic illustrates the 2015 three major small business challenges for business owners they are pretty much timeless and universal: How to increase turnover (revenue / sales) How to increase business profit Hiring the best people I go through a number of solutions below… Increasing sales revenue Ideally business owner want more profit but […]

Filed Under: Achieving Business Success Tagged With: business, profit, sales

Did Google Send A Letter To Your Business?

September 19, 2012 by Mark Fregnan

Google Mail

Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works!   About […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, advertising, australian, business, internet, profit, sales, strategy

How To Make Your Business More Valuable

July 10, 2012 by Mark Fregnan

What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business. However – many small businesses are not worth anything. Long hours and a low hourly rate (often much less than what the […]

Filed Under: Buying / Selling Your Business Tagged With: Marketing, brand, branding, business, melbourne, perth, plan, profit, sales, staff, strategies, systems

$8,000+ In Net Profit After Sending 97 Letters

December 14, 2011 by Mark Fregnan

Coffee wholesale marketing

Direct mail is a beautiful thing once you have a well-crafted letter written in our style of marketing. Our client, Brad Podmore of Coffee & Tea Supplies WA, sent 97 copies of the letter we wrote for him and picked up a new client worth more than $8,000 in net profit per year! Brad’s Giovanni […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, perth, profit

FREEING UP YOUR TIME – why use video?

November 29, 2011 by Mark Fregnan Leave a Comment

These days, most business owners use computers and technology. For example, you would have a computerised bookkeeping system in your business. Now we know that you will have say some very specific instructions for a certain bookkeeping process. Or, for that matter, ANY SOFTWARE PROGRAM your staff may be using. Wouldn’t it be great to […]

Filed Under: Business Systems Tagged With: Kinetic Media & Marketing, Marketing, business, consulting, perth, profit, staff

Building Your Business Asset – How Much Is Your Business Worth?

June 24, 2011 by Mark Fregnan

Bumped into one of my colleagues in the business broking industry – John Denton from Performance Business Sales. It’s always good to chat to John as he has the ‘finger on the pulse’ regarding the business sales market goes. One particular statistic that I’m always interested in – is the ROI multiples for particular industries. […]

Filed Under: Buying / Selling Your Business Tagged With: Buying / Selling Your Business, Kinetic Media & Marketing, Marketing, asset, australia, business, consulting, perth, profit, sales

How To Get More Customers Using The Internet And Social Media Marketing…

May 17, 2011 by Mark Fregnan

Social Media Unsplash

Maximising your online presence using a keyword bank How do you search for suppliers on the internet? How do potential customers find you? It’s a different process… rather than open the index page of the Yellow Pages or thumb through the local newspaper, consumers find services and products by the use of keywords and keyphrases. […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, internet, perth, profit, website

Mobile/Internet Shopping – How Will It Affect Retailing?

March 11, 2011 by Mark Fregnan

Online shopping unsplash

What do you think about the above article from the Wall St Journal? It’s an important shopping trend not only for US consumers but for Australian shoppers as well. Retailers, resellers, wholesalers, manufacturers and anyone that sells a ‘product’ will be affected by the growing trend towards researching and even purchasing online. Once wary and […]

Filed Under: Marketing Tagged With: Marketing, australia, business, consulting, consumer, perth, profit, retailer, retailers, revenue, wholesaler

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