Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works! About […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]
How To Make Your Business More Valuable
What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business.
What Not To Do With Your Business Telephone Number
Have you had this problem before? I was looking for the telephone number for a supplier we have used in the past. I found the number in an old email on my computer. Rang the number and got a Telstra message saying the number was disconnected. Oh, no… Looked up the business name in Whitepages […]
Big Opportunity For Savvy Business Owners
Owning any retail business in the current economic climate is a challenge. However it’s also a ‘golden’ opportunity. What would you rather do? Purchase a retail business at the peak of the market (last peak was 2007) and pay the ‘peak’ price. Or obtain a bargain at the bottom of the market which can only […]
Half Of New Businesses In WA Fail
48% of all WA businesses close within four years of starting up, according to the Australian Bureau of Statistics. We are all familiar with seeing businesses close down, however the actual number is staggering. Data from the Australian Bureau of Statistics reveals that of the 36,122 WA (new) businesses that began in 2007-08, only 17,554 […]
How Your Customer Promise Can Increase Sales
I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot. The Customer Promise Closely following the vision for your business is your definition of your business […]
Building Your Business Asset – How Much Is Your Business Worth?
Bumped into one of my colleagues in the business broking industry – John Denton from Performance Business Sales. It’s always good to chat to John as he has the ‘finger on the pulse’ regarding the business sales market goes. One particular statistic that I’m always interested in – is the ROI multiples for particular industries. […]