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The Good, Bad & Ugly: All Industries Affected By COVID-19

May 12, 2020 by Mark Fregnan

IBIS World recently published a May 2020 report outlining the effect of the COVID-19 pandemic on business industries. We, living in the new 21st century have already seen huge disruption to how we work and live. Unfortunately, the arrival of COVID-19 is forcing even faster change to the business environment. Every business is affected. Here […]

Filed Under: Business News Tagged With: advertising, australia, australian, business, sales, strategy, vision

How Your Customer Promise Can Increase Sales

July 22, 2011 by Mark Fregnan

I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot. The Customer Promise Closely following the vision for your business is your definition of your business […]

Filed Under: Planning Tagged With: Kinetic Media & Marketing, Marketing, business, consulting, culture, customers, perth, sales, vision

Creating a Vision for Your Business!

September 1, 2009 by Mark Fregnan

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch, Chairman, General Electric. Without a strong, defined vision, most businesses usually fail because the challenges got too tough – the business fundamentals outweighed the ‘passion’ and drive. The vision therefore drives the company through […]

Filed Under: Planning Tagged With: Marketing, business, consulting, microsoft, vision, vision statement

Getting Things Done – Time Management Secrets

May 5, 2009 by Mark Fregnan

Once of the most common responses I get from business owners is about time – “How do I get time to work on my marketing?”, “How do I find time to systemise my business?”, “I just don’t have time to think about my strategic plans!” Thousands of books have been written on the subject of […]

Filed Under: Achieving Business Success Tagged With: Marketing, Planning, coaching, consulting, strategic planning, systems, time management, vision

Attitudes (Mindset) of Successful People

May 5, 2009 by Mark Fregnan

Most people have a desire to be rich or be successful, yet so few attain prosperity and great wealth. This is something that I have pondered for over twenty years. So, I had a close look at my mentors and other role models like Steve Jobs, Bill Gates, Donald Trump, Warren Buffett, Richard Branson, Anthony […]

Filed Under: Achieving Business Success Tagged With: business, consulting, goal, goal setting, successful, vision

Creating the Vision, Mission and Culture for Your Business

May 5, 2009 by Mark Fregnan

Step 1) Define the Vision What do I see as the key to the future for our organisation? What unique contribution should we be making in the future? What would make me excited about being a part of this organisation in the future? A vision statement is a company’s inspiration. A vision asks, “Toward what […]

Filed Under: Planning Tagged With: Marketing, business, consulting, culture, culture statement, mission, mission statement, vision, vision statement

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