Kinetic Marketing

Building Your Business Asset – How Much Is Your Business Worth?

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Bumped into one of my colleagues in the business broking industry – John Denton from Performance Business Sales.

It’s always good to chat to John as he has the ‘finger on the pulse’ regarding the business sales market goes.

Marketing Perth - business asset value

One particular statistic that I’m always interested in – is the ROI multiples for particular industries.

John and I know that, for example, newsagencies and Australia Post agencies have a high multiple of 3 – that is the listing ‘value’ will be 3 times the net profit.

However, John Denton mentioned that as the trend is away from people buying newspapers and magazines – that these business will be worth less – but, at the moment people are still willing to buy newsagencies and Australia Post agencies at FULL PRICE – unaware of the trend – ahhhh, very interesting.

So – benefit for you? Well, it’s aways good to know HOW much your type of business is worth if you were to sell it – it’s worth contacting a business broker to find out!

Article published from our head office – Balcatta, Perth, Western Australia.

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!

Comments

  1. john Denton says

    Thanks for the mention Mark. My comments were generalisations, of course and every business regardless of its category needs to be appraised in its own right. If I can assist, please let me know.

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