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How To Make Your Business More Valuable

July 10, 2012 by Mark Fregnan

What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business.

Filed Under: Buying / Selling Your Business Tagged With: Marketing, brand, branding, business, melbourne, perth, plan, profit, sales, staff, strategies, systems

Using The Open Day Marketing Strategy

November 16, 2009 by Mark Fregnan

Open day example 1

Improving Local Awareness Of Your Business Using Open Days! This week I’ve got a good example of how to improve the local awareness of your business. Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, branding, business, consulting, store, strategy

What Are Business Image and Brand?

July 28, 2009 by Mark Fregnan

Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]

Filed Under: Planning Tagged With: brand, branding, business, consumer, image, target market, values

27 Vital Questions You Should Ask Before Buying A Business

May 5, 2009 by Mark Fregnan

I met the husband and wife owners of a small retail shop recently. The business was running at a $65,000 (approx) annual loss. They had purchased the business over 12 months ago and had been steadily losing money. I looked briefly at their books and realised they had paid too much for the business. On […]

Filed Under: Buying / Selling Your Business Tagged With: Buying / Selling Your Business, Kinetic Media & Marketing, Marketing, australia, branding, business, cashflow, consulting, customers, perth, profit, sales, strategy, systems, valuation

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