What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business. However – many small businesses are not worth anything. Long hours and a low hourly rate (often much less than what the […]
Using The Open Day Marketing Strategy
Improving Local Awareness Of Your Business Using Open Days! This week I’ve got a good example of how to improve the local awareness of your business. Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had […]
What Are Business Image and Brand?
Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]
27 Vital Questions You Should Ask Before Buying A Business
I met the husband and wife owners of a small retail shop recently. The business was running at a $65,000 (approx) annual loss. They had purchased the business over 12 months ago and had been steadily losing money. I looked briefly at their books and realised they had paid too much for the business. On […]