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Interesting Wealth Builder Categories, Which One Are You?

November 24, 2016 by Mark Fregnan

Wealth business builder using good marketing

I came across this set of profiles by Wealth Dynamics. It’s an interesting way to classify various ways of attaining wealth through business and investing. Maybe one of these will ‘resonate’ with you… 1. The Creator – Builds innovative products Examples: Steve Jobs, Walt Disney, Richard Branson 2. The Star – Builds an influential brand […]

Filed Under: Achieving Business Success Tagged With: business, strategies

Simultaneous Marketing Delivers Rapid Business Results

May 31, 2015 by Mark Fregnan

ROI marketing business results Perth Australia

In Australia over 92% of businesses have an annual revenue (turnover) of less than 1 million dollars (source ASIC). This appears to be an amazing high number, but when you consider how many small businesses and shops there are in your local suburb it does make some sense. I often wonder why business owners settle […]

Filed Under: Marketing Tagged With: Marketing, advertising, australia, business, sales, strategies

Crucial Business Strategy Gets Ignored By Most

October 9, 2013 by Mark Fregnan

Business strategy and marketing

Here’s an article by David Dee that I came across recently. This article from Dee really ‘nails’ the importance of good marketing to grow a business and it’s revenue. I’ve lost count the number of times I’ve seen business owners ‘mess’ this up and focus on the ‘wrong’ thing. In Australia 94% of businesses never […]

Filed Under: Marketing Tagged With: Marketing, australia, business, lead, lead generation, sales, strategies, strategy

How To Make Your Business More Valuable

July 10, 2012 by Mark Fregnan

What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business. However – many small businesses are not worth anything. Long hours and a low hourly rate (often much less than what the […]

Filed Under: Buying / Selling Your Business Tagged With: Marketing, brand, branding, business, melbourne, perth, plan, profit, sales, staff, strategies, systems

Big Opportunity For Savvy Business Owners

March 8, 2012 by Mark Fregnan

Owning any retail business in the current economic climate is a challenge. However it’s also a ‘golden’ opportunity. What would you rather do? Purchase a retail business at the peak of the market (last peak was 2007) and pay the ‘peak’ price. Or obtain a bargain at the bottom of the market which can only […]

Filed Under: Buying / Selling Your Business Tagged With: Marketing, australia, business, perth, retail, retailers, sales, strategies

Loss Of Walk-by Traffic – Don’t Let This Happen To Your Business!

May 13, 2011 by Mark Fregnan

I’ve been saying it for years… when it comes to marketing – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc. Here’s proof… have a read of this article in The West […]

Filed Under: Achieving Business Success Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, franchise, perth, staff, strategies, traffic

What’s Basketball Got To Do With Marketing?

January 13, 2010 by Mark Fregnan

A quote from Michael Jordan : "I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is precisely why […]

Filed Under: Achieving Business Success Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, consumer, goal, perth, profit, sales, strategies, systems

Free Marketing Strategy: Lead Generation In Public

October 13, 2009 by Mark Fregnan

Marketing elevator speech

You are enjoying an alcoholic beverage at a party or a network event and someone asks "What do you do?" Most business people in this situation will say something like "I’m an accountant", or "I’m a gardener", or "I have a gift shop in …" A response statement like that will result in a nod […]

Filed Under: Marketing Tagged With: Marketing, business, marketing strategy, solution, strategies, strategy

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