I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot. The Customer Promise Closely following the vision for your business is your definition of your business […]
Creating the Vision, Mission and Culture for Your Business
Step 1) Define the Vision What do I see as the key to the future for our organisation? What unique contribution should we be making in the future? What would make me excited about being a part of this organisation in the future? A vision statement is a company’s inspiration. A vision asks, “Toward what […]