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How To Make Your Business More Valuable

July 10, 2012 by Mark Fregnan

What would entice someone to make you BIG offer to purchase your business?

Business marketing Perth Melbourne handing keys

Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business.

However – many small businesses are not worth anything.

Long hours and a low hourly rate (often much less than what the employees earn) make most small businesses unattractive to a potential buyer.

So, what actually makes a good (attractive) business?

  1. The owner earns (draws) a decent salary including super from the business ($70,000 to $100,000).
  2. After all expenses and the owner’s salary, the business produces a profit.

i.e. Decent owner profit and some net profit as well

After these main two factors, there are other valuable intangibles like:

  • A large customer or client database.
  • Medium or long term contracts with clients.
  • Good, repeatable, profitable marketing systems.
  • Good business systems and a good team (employees).
  • Market perceived branding base (that is, the brand is well recognised).
  • Inventions, patents, designs, etc.

How to obtain the above for your business?

To make your business more valuable essentially comes down to good marketing and sales strategies and systems.

You probably noticed that most of the key ‘value’ drivers listed above fall under sales and marketing. After that, it’s business systems including staff and operations.

I hope you enjoyed this article. I even suggest you copy and paste these key ‘value’ drivers and put them into your business plan.

And certainly contact us for help with marketing and sales systems.

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely making our clients MORE PROFIT WITH LESS EFFORT. We understand the financial and time pressures felt by small business owners especially in the new world economy. We rely on our proven marketing and business strategies along with smart systems to produce and maintain a healthy increase in sales and profit for our business clients.

Filed Under: Buying / Selling Your Business Tagged With: Marketing, brand, branding, business, melbourne, perth, plan, profit, sales, staff, strategies, systems

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"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

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