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How Your Customer Promise Can Increase Sales

July 22, 2011 by Mark Fregnan

I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot.

Marketing Perth - the customer promise

The Customer Promise

Closely following the vision for your business is your definition of your business culture and your Customer Promise forms part of that.

It’s very important that not only you (the business owner) and the staff understand and operate daily according to the customer promise – it leads to your customers receiving a consistent level of service which in turn increases sales in your business.

My recommendation – if you don’t have a customer promise clearly defined – arrange a meeting with your staff for a brainstorming session – Ask the question "What’s really important to our customers?" and "How can we define and then deliver on that?"

Article published from our head office – Balcatta, Perth, Western Australia.
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!

Filed Under: Planning Tagged With: Kinetic Media & Marketing, Marketing, business, consulting, culture, customers, perth, sales, vision

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