I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot.
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The Customer Promise Closely following the vision for your business is your definition of your business culture and your Customer Promise forms part of that. It’s very important that not only you (the business owner) and the staff understand and operate daily according to the customer promise – it leads to your customers receiving a consistent level of service which in turn increases sales in your business. |
My recommendation – if you don’t have a customer promise clearly defined – arrange a meeting with your staff for a brainstorming session – Ask the question "What’s really important to our customers?" and "How can we define and then deliver on that?"