A quote from Michael Jordan : "I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is precisely why […]
Are You a Marketer or a Shop-Keeper?
Everyone who is successful in business has a mentor (or mentors) and a coach – or should have! Even Bill Gates (once the world’s richest man) had Warren Buffett (the world’s second richest man) as his mentor. One of my mentors is Dan Kennedy. I receive his paid newsletter once a month and it’s a […]
Using The Open Day Marketing Strategy
Improving Local Awareness Of Your Business Using Open Days! This week I’ve got a good example of how to improve the local awareness of your business. Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had […]
Free Marketing Strategy: Lead Generation In Public
You are enjoying an alcoholic beverage at a party or a network event and someone asks "What do you do?" Most business people in this situation will say something like "I’m an accountant", or "I’m a gardener", or "I have a gift shop in …" A response statement like that will result in a nod […]
Getting More Customers – Fast! (part 1)
Often business owners contact me because they need more customers – and more cashflow – today! So how do we achieve this goal for our clients? The answer : We start with our Kinetic Media & Marketing ‘INSTANT CASHFLOW’ checklist! One item on the checklist is the break-down of sales process into two components : […]
Creating a Vision for Your Business!
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch, Chairman, General Electric. Without a strong, defined vision, most businesses usually fail because the challenges got too tough – the business fundamentals outweighed the ‘passion’ and drive. The vision therefore drives the company through […]
Marketing Made Simple
Wouldn’t it be great to have dozens (or hundreds) of people with lots of money to spend (your ‘ideal’ customers or clients) contact your business every month or have thousands of people visit your retail store eager to buy? This is what good marketing is all about. But how do you start? One of the […]
27 Vital Questions You Should Ask Before Buying A Business
I met the husband and wife owners of a small retail shop recently. The business was running at a $65,000 (approx) annual loss. They had purchased the business over 12 months ago and had been steadily losing money. I looked briefly at their books and realised they had paid too much for the business. On […]
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