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Using The Open Day Marketing Strategy

November 16, 2009 by Mark Fregnan

Improving Local Awareness Of Your Business Using Open Days!

This week I’ve got a good example of how to improve the local awareness of your business.

Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had around 500 people there around 8pm (see my photo below).

How you can use the Bunnings idea in your business

The open day marketing strategy doesn’t have to be limited to the first day your business was open to the public. You could use the same idea to celebrate any anniversary (of any year in business), or to launch new products or services, or to show off a store refurbishment (like Bunnings did) or even to celebrate a tie-in event like Easter, Father’s Day, Halloween, Melbourne Cup and so on.

The aim of the open day may not be to generate sales, but rather to improve the branding and awareness of your business in your area or to generate leads which you (or your sales team) could follow-up with later.

Store photo

Above is the photo I took in the store during the Friday evening celebration party.

Open day flyer

Above is a marketing flyer Bunnings used to promote the event.

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. We understand the financial and time pressures felt by small business owners especially in a competitive marketplace. We rely on our proven marketing and business strategies along with smart systems to produce and maintain a healthy increase in sales and profit for our business clients.

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, branding, business, consulting, store, strategy

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