The big trend now is a shift away from traditional PRINT media like magazines and newspapers to the internet. People like to search and find information online these days, especially for a product or a service. A business website should bring in leads and assist to close sales to customers! Otherwise, it’s a waste of […]
How The Lifetime Customer Value Principle Can Make You A Rich Business Person…
The most difficult and expensive sale we ever make to a customer is the first one. In that first, important, transaction we earn or lose the trust of the customer. Think back about your own consumer experiences – have you ever been just a little concerned about your first purchase from a business? It might […]
Mobile/Internet Shopping – How Will It Affect Retailing?
What do you think about the above article from the Wall St Journal? It’s an important shopping trend not only for US consumers but for Australian shoppers as well. Retailers, resellers, wholesalers, manufacturers and anyone that sells a ‘product’ will be affected by the growing trend towards researching and even purchasing online. Once wary and […]
Corporate Business Finally Uses Some Good Marketing
Ahhh, so refreshing to see a corporate business use some good marketing and a bit of fun. Traditional Corporate Marketing – oh, so, so boring! Isn’t it amazing that almost all the marketing we see as consumers (and business owners) from the corporate world is so dry and boring. This includes the thousands of corporate […]
What Are You Doing About Lost Customers?
True story. I just got off the phone after much frustration trying to track down my insurance broker. As of last Friday we have relocated office and we need a new insurance policy (the insurance was covered in our outgoings at our old Erindale road office). I had a three year old letter which I […]
Business Mentors Are On Your Team Too
I recently caught up with two of my mentors (from the USA) on their visit to Australia. I was really surprised how tall David Frey is – he’s taller than me and I’m 6 foot 1′. David Frey is the creator of the Small Business Marketing Best Practices Newsletter. It’s a weekly newsletter that is […]
Are Peers On Your Team Too?
In business much can be learnt from peers in your own industry or from related industries. I found an ‘old’ photo – well, a November 2008 photo of Ari Galper (left), Steve Baker (right) and myself (middle) after we had attended a two-day marketing seminar. Ari Galper is the creator of Unlock The Game™, a […]
Getting Things Done – Bill Glazer Style
As you may know I subscribe to an excellent marketing newsletter from Dan Kennedy and Bill Glazer. It’s posted to my office from the USA and it’s filled with very timely marketing and business information. One article describes how Bill Glazer as an entrepreneur gets so much done. Here is his response : Bill Glazer […]
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