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Mobile/Internet Shopping – How Will It Affect Retailing?

March 11, 2011 by Mark Fregnan

Online shopping unsplash

What do you think about the above article from the Wall St Journal? It’s an important shopping trend not only for US consumers but for Australian shoppers as well. Retailers, resellers, wholesalers, manufacturers and anyone that sells a ‘product’ will be affected by the growing trend towards researching and even purchasing online. Once wary and […]

Filed Under: Marketing Tagged With: Marketing, australia, business, consulting, consumer, perth, profit, retailer, retailers, revenue, wholesaler

What’s Basketball Got To Do With Marketing?

January 13, 2010 by Mark Fregnan

A quote from Michael Jordan : "I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is precisely why […]

Filed Under: Achieving Business Success Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, consumer, goal, perth, profit, sales, strategies, systems

What Are Business Image and Brand?

July 28, 2009 by Mark Fregnan

Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]

Filed Under: Planning Tagged With: brand, branding, business, consumer, image, target market, values

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