Kinetic Marketing

  • HomeHow we help
  • Client ResultsWhat our clients say
  • ServicesLead generation
  • About UsHistory and Bio
  • Contact UsGet In Touch

Getting More Customers – Fast! (part 1)

October 8, 2009 by Mark Fregnan

Often business owners contact me because they need more customers – and more cashflow – today!

So how do we achieve this goal for our clients? The answer : We start with our Kinetic Media & Marketing ‘INSTANT CASHFLOW’ checklist!

One item on the checklist is the break-down of sales process into two components : The enquiry (lead, store browser) and the conversion of that lead into a paying customer. Often most businesses get enough enquiries, but it’s their sales and follow-up processes that are lacking. It’s easy to work out which area is the problem – we ask the business owner (and staff) to record how many enquires turned into sales. This becomes a percentage – sales conversion.

Funnily enough most business owners think their conversion is around 70-80%, but when we measure it, it’s often only around 10-40%.

It’s common for us to review the sales and follow-up systems for a business and make changes to improve sales conversion. I’ll give you an example :

A building material manufacturing company we worked with had a conversion from inbound calls to sales of only 18%. By reviewing ‘what’ they said to potential customers on the phone and then improving their telephone script, the sales conversion increased to 27%. The increase in percentage doesn’t sound like much but when you apply it to a half million dollar ($500,000) turn-over business – it equates to a massive $251,000 increase in sales.

building material marketing

Would you say it was worth it for this business to hire our consulting services? Hmmm, dumb question.

Summary

Improving sales conversion by examining inbound phone calls is one good marketing strategy to get more customers fast. In part two I’ll reveal another – watch this space…

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. We understand the financial and time pressures felt by small business owners especially in the new world economy. We rely on our proven marketing and business strategies along with smart systems to produce and maintain a healthy increase in sales and profit for our business clients.

Filed Under: Marketing Tagged With: Marketing, business, cashflow, conversion, customers, sales, strategies, strategy, systems

Guaranteed Results

19 years+ experience. Guaranteed leads. Guaranteed results.

Contact us for more information.

Mark Fregnan Linked-in connect

"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

  • HomeHow we help
  • Client ResultsWhat our clients say
  • ServicesLead generation
  • About UsHistory and Bio
  • Contact UsGet In Touch

Copyright © 2005-2024 Kinetic Media & Marketing | ABN 14 165 411 996 | Sitemap | Log out