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Marketing Tips, Strategies and News

Mobile/Internet Shopping – How Will It Affect Retailing?

March 11, 2011 by Mark Fregnan

Online shopping unsplash

What do you think about the above article from the Wall St Journal? It’s an important shopping trend not only for US consumers but for Australian shoppers as well. Retailers, resellers, wholesalers, manufacturers and anyone that sells a ‘product’ will be affected by the growing trend towards researching and even purchasing online. Once wary and […]

Filed Under: Marketing Tagged With: Marketing, australia, business, consulting, consumer, perth, profit, retailer, retailers, revenue, wholesaler

Corporate Business Finally Uses Some Good Marketing

February 25, 2011 by Mark Fregnan

Business marketing unsplash

Ahhh, so refreshing to see a corporate business use some good marketing and a bit of fun. Traditional Corporate Marketing – oh, so, so boring! Isn’t it amazing that almost all the marketing we see as consumers (and business owners) from the corporate world is so dry and boring. This includes the thousands of corporate […]

Filed Under: Marketing Tagged With: Marketing, australia, balcatta, business, consulting, customers, perth, profit

What Are You Doing About Lost Customers?

October 4, 2010 by Mark Fregnan

Marketing bucket

True story. I just got off the phone after much frustration trying to track down my insurance broker. As of last Friday we have relocated office and we need a new insurance policy (the insurance was covered in our outgoings at our old Erindale road office). I had a three year old letter which I […]

Filed Under: Marketing Tagged With: Marketing, business, consulting, customer, sales, staff, systems

Business Saves $1,177 Annually In 5 Minutes!

July 1, 2010 by Mark Fregnan

Web consulting perth

One important area of improving your profit margins is to reduce your costs. Sometimes you can reduce your costs without a reduction in the quality of service you receive from a supplier, sometimes you’ll see lower quality – cheaper isn’t always better. However… I saved a client $1,177 in 5 minutes. Without mentioning the name […]

Filed Under: Marketing Tagged With: business, consulting, perth, profit

Using The Open Day Marketing Strategy

November 16, 2009 by Mark Fregnan

Open day example 1

Improving Local Awareness Of Your Business Using Open Days! This week I’ve got a good example of how to improve the local awareness of your business. Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, branding, business, consulting, store, strategy

Free Marketing Strategy: Lead Generation In Public

October 13, 2009 by Mark Fregnan

Marketing elevator speech

You are enjoying an alcoholic beverage at a party or a network event and someone asks "What do you do?" Most business people in this situation will say something like "I’m an accountant", or "I’m a gardener", or "I have a gift shop in …" A response statement like that will result in a nod […]

Filed Under: Marketing Tagged With: Marketing, business, marketing strategy, solution, strategies, strategy

Getting More Customers – Fast! (part 1)

October 8, 2009 by Mark Fregnan

Cashflow unsplash

Often business owners contact me because they need more customers – and more cashflow – today! So how do we achieve this goal for our clients? The answer : We start with our Kinetic Media & Marketing ‘INSTANT CASHFLOW’ checklist! One item on the checklist is the break-down of sales process into two components : […]

Filed Under: Marketing Tagged With: Marketing, business, cashflow, conversion, customers, sales, strategies, strategy, systems

Marketing Made Simple

August 26, 2009 by Mark Fregnan

Marketing made simple

Wouldn’t it be great to have dozens (or hundreds) of people with lots of money to spend (your ‘ideal’ customers or clients) contact your business every month or have thousands of people visit your retail store eager to buy? This is what good marketing is all about. But how do you start? One of the […]

Filed Under: Marketing Tagged With: Marketing, advertising, maths, psychology, strategies

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