A quick post this week reveals… the 7 ways you could use to communicate (and market to) your prospects and customers: Mail (post) eMail SMS Social media and messaging apps Fax – still used in some industries Personal visit Phone To make these media work for you requires a good prospect or customer database, except […]
Marketing Tips, Strategies and News
How To Attract Your Ideal Customers Or Clients – Part 1
When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]
Crucial Business Strategy Gets Ignored By Most
Here’s an article by David Dee that I came across recently. This article from Dee really ‘nails’ the importance of good marketing to grow a business and it’s revenue. I’ve lost count the number of times I’ve seen business owners ‘mess’ this up and focus on the ‘wrong’ thing. In Australia 94% of businesses never […]
Cheaper Yahoo Australia Paid Advertising Service Closes
I have used Yahoo Australia as a cost effective online advertising media for Kinetic and for our clients. I was surprised and a little shocked that Yahoo has rolled over to their competitor Google… Yahoo!7 Search inventory transitioning to Google Over the next few months we will be making some changes to the Yahoo! Search […]
Business Marketing Sin #1
If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]
Help – I Need A Big Business Client Fast!
Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]
Did Google Send A Letter To Your Business?
Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works! About […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]