True story. I just got off the phone after much frustration trying to track down my insurance broker.
As of last Friday we have relocated office and we need a new insurance policy (the insurance was covered in our outgoings at our old Erindale road office).
I had a three year old letter which I kept from my insurance broker (it was the last correspondence I had from him). The broker was very experienced with commercial insurance which is why I wanted to use his services again. Now that I need him, I can’t find him.
I’ve asked another insurance broker to quote me on a policy. The commission and the sale of the insurance policy will most likely go to this company.
HELP – I’m a ‘lost-customer’ with money to spend!
It just goes to show you that most businesses will spend an extraordinary amount of money to attract new customers and clients, but do very little to keep in touch with past customers. Sales are lost.
The leaky bucket photo above illustrates this problem.
I believe the main reason is that customer marketing is often ‘CLUNKY’. It requires administration effort to send something to a customer.
If the business owner or salesperson don’t ask the staff to organise it – it will never happen.
We understand that the business owner (or salesperson) wants the results (i.e. the sales). That’s why we provide a number of AUTOMATED customer follow-up systems to our clients.
If you would like more information about our AUTOMATED marketing systems, click here to send us an email.