Ahhh, so refreshing to see a corporate business use some good marketing and a bit of fun.
Traditional Corporate Marketing – oh, so, so boring!
Isn’t it amazing that almost all the marketing we see as consumers (and business owners) from the corporate world is so dry and boring. This includes the thousands of corporate and big business web sites out there.
Corporate businesses want to be seen as ‘Professional’, but professional doesn’t mean they have to put us to sleep!
Most of us respond to interesting news, we want to be entertained and have a little fun. Adding a bit of humour and personality in marketing goes a long way to CUTTING through the ordinary.
How can you use personality in your business marketing?
The main ‘trick’ is to use ordinary language and write like you are speaking to a person. Tell stories and explain why you are having a sale, or why you created a particular product, etc. Get excited about your product and service BENEFITS. Use emotional wording.
For example.
Treat yourself and your taste spuds to our tender, juicy and mouth watering MEX beef steak – cooked to perfection with your choice of tantalising sauces. If you don’t think our MEX is the best steak you’ve ever had – you won’t have to pay for it. In fact, we’ll give you a $30 voucher to use towards another main meal of your choice FREE!
So much better than…
Porterhouse steak $32.00.