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Corporate Business Finally Uses Some Good Marketing

February 25, 2011 by Mark Fregnan

NAB business marketing australia

Ahhh, so refreshing to see a corporate business use some good marketing and a bit of fun.

Traditional Corporate Marketing – oh, so, so boring!

Isn’t it amazing that almost all the marketing we see as consumers (and business owners) from the corporate world is so dry and boring. This includes the thousands of corporate and big business web sites out there.

Corporate businesses want to be seen as ‘Professional’, but professional doesn’t mean they have to put us to sleep!

Most of us respond to interesting news, we want to be entertained and have a little fun. Adding a bit of humour and personality in marketing goes a long way to CUTTING through the ordinary.

How can you use personality in your business marketing?

The main ‘trick’ is to use ordinary language and write like you are speaking to a person. Tell stories and explain why you are having a sale, or why you created a particular product, etc. Get excited about your product and service BENEFITS. Use emotional wording.

For example.

Treat yourself and your taste spuds to our tender, juicy and mouth watering MEX beef steak – cooked to perfection with your choice of tantalising sauces. If you don’t think our MEX is the best steak you’ve ever had – you won’t have to pay for it. In fact, we’ll give you a $30 voucher to use towards another main meal of your choice FREE!

So much better than…

Porterhouse steak $32.00.

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!

Our main office located in Perth, Balcatta, Western Australia.

Filed Under: Marketing Tagged With: Marketing, australia, balcatta, business, consulting, customers, perth, profit

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Mark Fregnan Linked-in connect

"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

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