Want to know where your customers spend their time so you can maximise your advertising dollars? The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED). Source: Mary Meeker, KPCB (Kleiner Perkins Caufield […]
Marketing Tips, Strategies and News
What Not To Do With Your Business Telephone Number
Have you had this problem before? I was looking for the telephone number for a supplier we have used in the past. I found the number in an old email on my computer. Rang the number and got a Telstra message saying the number was disconnected. Oh, no… Looked up the business name in Whitepages […]
What Are QR Codes And How Can They Be Used In Your Business
What are QR codes? Well, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The main difference between the two is the amount of data they can communicate. Traditional bar codes which I’m sure you’re familiar with use vertical lines and can only hold up […]
$8,000+ In Net Profit After Sending 97 Letters
Direct mail is a beautiful thing once you have a well-crafted letter written in our style of marketing. Our client, Brad Podmore of Coffee & Tea Supplies WA, sent 97 copies of the letter we wrote for him and picked up a new client worth more than $8,000 in net profit per year! Brad’s Giovanni […]
Want To Market Your Services To An Industry Or Niche?
Often good marketing requires TARGETING your ideal industry or niche – whether it’s accountants, lawyers, engineers, etc – or even the wealthy clients of the accountants, lawyers, engineers, etc. By finding and joining suitable associations, you get the opportunity to “hang out” with your target market. You can then find out their specific needs and […]
How To Get More Customers Using The Internet And Social Media Marketing…
Maximising your online presence using a keyword bank How do you search for suppliers on the internet? How do potential customers find you? It’s a different process… rather than open the index page of the Yellow Pages or thumb through the local newspaper, consumers find services and products by the use of keywords and keyphrases. […]
What’s The Best Way To Figure Out If Your Website Is Working For You Or Not?
The big trend now is a shift away from traditional PRINT media like magazines and newspapers to the internet. People like to search and find information online these days, especially for a product or a service. A business website should bring in leads and assist to close sales to customers! Otherwise, it’s a waste of […]
How The Lifetime Customer Value Principle Can Make You A Rich Business Person…
The most difficult and expensive sale we ever make to a customer is the first one. In that first, important, transaction we earn or lose the trust of the customer. Think back about your own consumer experiences – have you ever been just a little concerned about your first purchase from a business? It might […]