Further proof of a decline in newspaper readership: The Sun had sold on average 3.12 million copies a day in 2009. In June 2013, The Sun sold around 2.24 million copies a day – 28% decrease from the year 2009. “Like the other newspapers, there has been a decline in readership in the past years,” […]
Marketing Tips, Strategies and News
Business Marketing Sin #1
If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]
Help – I Need A Big Business Client Fast!
Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]
Ouch, Big $$$ Wasted – How Not To Advertise!
I recently spoke to a business owner who spent $1,700 on a single colour newspaper advertisement – and didn’t get one call! Ouch, big $$$ wasted there. Want to know the most important word in marketing and advertising? It’s "TEST" For some reason, many business owners dive in with one new, large advertisement WITHOUT testing […]
Did Google Send A Letter To Your Business?
Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works! About […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]