Getting a coach for you or your business can make a significant impact to your success. Many coaches choose to specialise in a particular business area depending on their own interests, experience and expertise. The types of business-related coaches can include: Executive coaching can help with time-management skills, motivation, managing stress, encouraging innovative thinking, leadership […]
How To Attract Your Ideal Customers Or Clients – Part 1
When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]
How To Make Your Business More Valuable
What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business.
Does Your Business Run Without You? If Not, Here’s What To Do About It
Just had one of our Marketing Project Specialist team members request carer’s leave for at least three weeks – if not more. You know what it’s like as a business owner, managing human resources can be a real issue. Having to fill in for team members certainly isn’t the way to own a business that […]
FREEING UP YOUR TIME – why use video?
These days, most business owners use computers and technology. For example, you would have a computerised bookkeeping system in your business. Now we know that you will have say some very specific instructions for a certain bookkeeping process. Or, for that matter, ANY SOFTWARE PROGRAM your staff may be using. Wouldn’t it be great to […]
Loss Of Walk-by Traffic – Don’t Let This Happen To Your Business!
I’ve been saying it for years… when it comes to marketing – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc. Here’s proof… have a read of this article in The West […]
What Are You Doing About Lost Customers?
True story. I just got off the phone after much frustration trying to track down my insurance broker. As of last Friday we have relocated office and we need a new insurance policy (the insurance was covered in our outgoings at our old Erindale road office). I had a three year old letter which I […]
Getting Things Done – Bill Glazer Style
As you may know I subscribe to an excellent marketing newsletter from Dan Kennedy and Bill Glazer. It’s posted to my office from the USA and it’s filled with very timely marketing and business information. One article describes how Bill Glazer as an entrepreneur gets so much done. Here is his response : Bill Glazer […]