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What’s The Difference Between A Licence And A Franchise?

July 30, 2013 by Mark Fregnan

So you have a concept, product or business you wish to sell through a ‘third party’. Typically this involves granting a licence or a franchise. But what’s the difference? The key distinction can be found in the definition of “Franchise Agreement” in the Australian Franchising Code of Conduct (“the Code”). It states that an Agreement […]

Filed Under: Planning Tagged With: Marketing, australia, australian, business, franchise, licence, marketing plan, system

Loss Of Walk-by Traffic – Don’t Let This Happen To Your Business!

May 13, 2011 by Mark Fregnan

I’ve been saying it for years… when it comes to marketing – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc. Here’s proof… have a read of this article in The West […]

Filed Under: Achieving Business Success Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, franchise, perth, staff, strategies, traffic

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