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Loss Of Walk-by Traffic – Don’t Let This Happen To Your Business!

May 13, 2011 by Mark Fregnan

I’ve been saying it for years… when it comes to marketing – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc.

Here’s proof… have a read of this article in The West Australian newspaper this week…. One retailer has lost his franchise business, others are running at a loss and all had to lay off staff and reduce hours. We certainly feel for these business owners… not a nice thing to happen… but it does unfortunately.

Retailing requires smarter thinking – that’s why you have to look at other ways (strategies) to market and deliver your products to consumers.

Businesses and retail stores lost walk-by traffic

Retailers lose store traffic

Article published from our head office – Balcatta, Perth, Western Australia.
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!

Filed Under: Achieving Business Success Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, franchise, perth, staff, strategies, traffic

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