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Is There Life After MYOB Accounting?

December 12, 2011 by Mark Fregnan

Thousands of business owners have chosen to use MYOB Accounting software systems. However, what other accounting systems are used by Australian businesses? Interesting question… I found this useful list: Business Vision 50 Accounting BusinessWorks DacEasy MAS 90 MAS 200 Microsoft Dynamics GP Microsoft Money MYOB Accounting MYOB Premier One Write Plus Peachtree Sage – Simply […]

Filed Under: Business Systems Tagged With: Kinetic Media & Marketing, accounting, australia, australian, business, consulting, melbourne, perth, systems

Are You Stuck In The ‘Wrong’ Mode For Business Success?

December 5, 2011 by Mark Fregnan

Entrepreneur v.s. Employee tasks – what’s the difference? Just had one of those days where you were just putting out fires in your business and you feel like throwing in the towel? The reason often is due to the business owner not setting up the right systems to handle the business operations. It’s a mind-set […]

Filed Under: Achieving Business Success Tagged With: Kinetic Media & Marketing, Marketing, australia, business, business success, consulting, perth, systems

FREEING UP YOUR TIME – why use video?

November 29, 2011 by Mark Fregnan

These days, most business owners use computers and technology. For example, you would have a computerised bookkeeping system in your business. Now we know that you will have say some very specific instructions for a certain bookkeeping process. Or, for that matter, ANY SOFTWARE PROGRAM your staff may be using. Wouldn’t it be great to […]

Filed Under: Business Systems Tagged With: Kinetic Media & Marketing, Marketing, business, consulting, perth, profit, staff

What Richard Branson Thinks About The Late Steve Jobs (Apple)

October 18, 2011 by Mark Fregnan

I was very sorry to hear about the recent passing of Steve Jobs (Pixar, Apple). Showing my age and confessing to be an early techie – I followed the rise of Apple and Microsoft in the early 1980s and was familiar with the intial Apple computers. Then, over the past three decades I read many […]

Filed Under: Achieving Business Success Tagged With: Kinetic Media & Marketing, Marketing, australia, business, business success, consulting, management, perth

Want To Market Your Services To An Industry Or Niche?

September 5, 2011 by Mark Fregnan

Often good marketing requires TARGETING your ideal industry or niche – whether it’s accountants, lawyers, engineers, etc – or even the wealthy clients of the accountants, lawyers, engineers, etc. By finding and joining suitable associations, you get the opportunity to “hang out” with your target market. You can then find out their specific needs and […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, australia, australian, business, consulting, market, perth, research, target market

How Your Customer Promise Can Increase Sales

July 22, 2011 by Mark Fregnan

I’m a big fan of how IKEA does business – especially their marketing and sales methods. If you can – make a trip to an IKEA store to simply view how they retail – you’ll certainly learn a lot. The Customer Promise Closely following the vision for your business is your definition of your business […]

Filed Under: Planning Tagged With: Kinetic Media & Marketing, Marketing, business, consulting, culture, customers, perth, sales, vision

Building Your Business Asset – How Much Is Your Business Worth?

June 24, 2011 by Mark Fregnan

Bumped into one of my colleagues in the business broking industry – John Denton from Performance Business Sales. It’s always good to chat to John as he has the ‘finger on the pulse’ regarding the business sales market goes. One particular statistic that I’m always interested in – is the ROI multiples for particular industries. […]

Filed Under: Buying / Selling Your Business Tagged With: Buying / Selling Your Business, Kinetic Media & Marketing, Marketing, asset, australia, business, consulting, perth, profit, sales

How To Get More Customers Using The Internet And Social Media Marketing…

May 17, 2011 by Mark Fregnan

Social Media Unsplash

Maximising your online presence using a keyword bank How do you search for suppliers on the internet? How do potential customers find you? It’s a different process… rather than open the index page of the Yellow Pages or thumb through the local newspaper, consumers find services and products by the use of keywords and keyphrases. […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, australia, business, consulting, internet, perth, profit, website

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"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

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