Often good marketing requires TARGETING your ideal industry or niche – whether it’s accountants, lawyers, engineers, etc – or even the wealthy clients of the accountants, lawyers, engineers, etc.
By finding and joining suitable associations, you get the opportunity to “hang out” with your target market. You can then find out their specific needs and wants, to further refine your offering. It’s one thing to measure your marketing results by numbers, but it’s much better to actually ask your market – what they like and dislike about your products and services, and about your marketing. It’s market research at its best.
Check out the “Directory Of Australian Associations” by Crown Content.
Article published from our head office – Balcatta, Perth, Western Australia.
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!