Why bother with a USP for your business? Does a customer really care about promises? You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places. Here are some […]
Want To Market Your Services To An Industry Or Niche?
Often good marketing requires TARGETING your ideal industry or niche – whether it’s accountants, lawyers, engineers, etc – or even the wealthy clients of the accountants, lawyers, engineers, etc. By finding and joining suitable associations, you get the opportunity to “hang out” with your target market. You can then find out their specific needs and […]
What Are Business Image and Brand?
Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]