It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]
How To Make Your Business More Valuable
What would entice someone to make you BIG offer to purchase your business? Besides making cash-flow profit – another potential benefit is a large CAPITAL GAIN when you go to sell your business.
Where To Spend Your Business Advertising Budget For The Best Results
Want to know where your customers spend their time so you can maximise your advertising dollars? The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED). Source: Mary Meeker, KPCB (Kleiner Perkins Caufield […]
What Not To Do With Your Business Telephone Number
Have you had this problem before? I was looking for the telephone number for a supplier we have used in the past. I found the number in an old email on my computer. Rang the number and got a Telstra message saying the number was disconnected. Oh, no… Looked up the business name in Whitepages […]
Does Your Business Run Without You? If Not, Here’s What To Do About It
Just had one of our Marketing Project Specialist team members request carer’s leave for at least three weeks – if not more. You know what it’s like as a business owner, managing human resources can be a real issue. Having to fill in for team members certainly isn’t the way to own a business that […]
Big Opportunity For Savvy Business Owners
Owning any retail business in the current economic climate is a challenge. However it’s also a ‘golden’ opportunity. What would you rather do? Purchase a retail business at the peak of the market (last peak was 2007) and pay the ‘peak’ price. Or obtain a bargain at the bottom of the market which can only […]
Half Of New Businesses In WA Fail
48% of all WA businesses close within four years of starting up, according to the Australian Bureau of Statistics. We are all familiar with seeing businesses close down, however the actual number is staggering. Data from the Australian Bureau of Statistics reveals that of the 36,122 WA (new) businesses that began in 2007-08, only 17,554 […]
What Are QR Codes And How Can They Be Used In Your Business
What are QR codes? Well, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The main difference between the two is the amount of data they can communicate. Traditional bar codes which I’m sure you’re familiar with use vertical lines and can only hold up […]