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Where To Spend Your Business Advertising Budget For The Best Results

June 13, 2012 by Mark Fregnan

Want to know where your customers spend their time so you can maximise your advertising dollars?

The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED).

Business Marketing Perth Melbourne advertising spend

Source: Mary Meeker, KPCB (Kleiner Perkins Caufield Byers) 2012.

Here’s my thoughts on this information:

  1. Television still hugely popular.
  2. People currently spend more time on their mobile devices than reading print (newspapers, magazines, etc). Mobile will increase further and print will decrease.
  3. Businesses are still spending a greater proportion of their money on print advertising even though it commands less attention than mobile use (tablet, smartphone).
  4. Big opportunity to capitalise on mobile advertising (i.e. not much competition yet).
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!

Main office located in Perth, Balcatta, Western Australia.

Filed Under: Marketing Tagged With: Marketing, advertising, australia, business, customers, melbourne, mobile, perth

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