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Where To Spend Your Business Advertising Budget For The Best Results

June 13, 2012 by Mark Fregnan

Want to know where your customers spend their time so you can maximise your advertising dollars?

The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED).

Business Marketing Perth Melbourne advertising spend

Source: Mary Meeker, KPCB (Kleiner Perkins Caufield Byers) 2012.

Here’s my thoughts on this information:

  1. Television still hugely popular.
  2. People currently spend more time on their mobile devices than reading print (newspapers, magazines, etc). Mobile will increase further and print will decrease.
  3. Businesses are still spending a greater proportion of their money on print advertising even though it commands less attention than mobile use (tablet, smartphone).
  4. Big opportunity to capitalise on mobile advertising (i.e. not much competition yet).
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business is tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!

Main office located in Perth, Balcatta, Western Australia.

Filed Under: Marketing Tagged With: Marketing, advertising, australia, business, customers, melbourne, mobile, perth

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Mark Fregnan Linked-in connect

"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

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