So you have a concept, product or business you wish to sell through a ‘third party’. Typically this involves granting a licence or a franchise. But what’s the difference? The key distinction can be found in the definition of “Franchise Agreement” in the Australian Franchising Code of Conduct (“the Code”). It states that an Agreement […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]
Where To Spend Your Business Advertising Budget For The Best Results
Want to know where your customers spend their time so you can maximise your advertising dollars? The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED). Source: Mary Meeker, KPCB (Kleiner Perkins Caufield […]
What Not To Do With Your Business Telephone Number
Have you had this problem before? I was looking for the telephone number for a supplier we have used in the past. I found the number in an old email on my computer. Rang the number and got a Telstra message saying the number was disconnected. Oh, no… Looked up the business name in Whitepages […]
Does Your Business Run Without You? If Not, Here’s What To Do About It
Just had one of our Marketing Project Specialist team members request carer’s leave for at least three weeks – if not more. You know what it’s like as a business owner, managing human resources can be a real issue. Having to fill in for team members certainly isn’t the way to own a business that […]
Big Opportunity For Savvy Business Owners
Owning any retail business in the current economic climate is a challenge. However it’s also a ‘golden’ opportunity. What would you rather do? Purchase a retail business at the peak of the market (last peak was 2007) and pay the ‘peak’ price. Or obtain a bargain at the bottom of the market which can only […]
What Are QR Codes And How Can They Be Used In Your Business
What are QR codes? Well, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The main difference between the two is the amount of data they can communicate. Traditional bar codes which I’m sure you’re familiar with use vertical lines and can only hold up […]
$8,000+ In Net Profit After Sending 97 Letters
Direct mail is a beautiful thing once you have a well-crafted letter written in our style of marketing. Our client, Brad Podmore of Coffee & Tea Supplies WA, sent 97 copies of the letter we wrote for him and picked up a new client worth more than $8,000 in net profit per year! Brad’s Giovanni […]