What do you think about the above article from the Wall St Journal? It’s an important shopping trend not only for US consumers but for Australian shoppers as well. Retailers, resellers, wholesalers, manufacturers and anyone that sells a ‘product’ will be affected by the growing trend towards researching and even purchasing online. Once wary and […]
Corporate Business Finally Uses Some Good Marketing
Ahhh, so refreshing to see a corporate business use some good marketing and a bit of fun. Traditional Corporate Marketing – oh, so, so boring! Isn’t it amazing that almost all the marketing we see as consumers (and business owners) from the corporate world is so dry and boring. This includes the thousands of corporate […]
What’s Basketball Got To Do With Marketing?
A quote from Michael Jordan : "I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is precisely why […]
27 Vital Questions You Should Ask Before Buying A Business
I met the husband and wife owners of a small retail shop recently. The business was running at a $65,000 (approx) annual loss. They had purchased the business over 12 months ago and had been steadily losing money. I looked briefly at their books and realised they had paid too much for the business. On […]