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What’s The Difference Between A Licence And A Franchise?

July 30, 2013 by Mark Fregnan

So you have a concept, product or business you wish to sell through a ‘third party’. Typically this involves granting a licence or a franchise. But what’s the difference? The key distinction can be found in the definition of “Franchise Agreement” in the Australian Franchising Code of Conduct (“the Code”). It states that an Agreement […]

Filed Under: Planning Tagged With: Marketing, australia, australian, business, franchise, licence, marketing plan, system

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