Maximising your online presence using a keyword bank How do you search for suppliers on the internet? How do potential customers find you? It’s a different process… rather than open the index page of the Yellow Pages or thumb through the local newspaper, consumers find services and products by the use of keywords and keyphrases. […]
Loss Of Walk-by Traffic – Don’t Let This Happen To Your Business!
I’ve been saying it for years… when it comes to marketing – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc. Here’s proof… have a read of this article in The West […]
What’s The Best Way To Figure Out If Your Website Is Working For You Or Not?
The big trend now is a shift away from traditional PRINT media like magazines and newspapers to the internet. People like to search and find information online these days, especially for a product or a service. A business website should bring in leads and assist to close sales to customers! Otherwise, it’s a waste of […]
How The Lifetime Customer Value Principle Can Make You A Rich Business Person…
The most difficult and expensive sale we ever make to a customer is the first one. In that first, important, transaction we earn or lose the trust of the customer. Think back about your own consumer experiences – have you ever been just a little concerned about your first purchase from a business? It might […]
What’s Basketball Got To Do With Marketing?
A quote from Michael Jordan : "I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is precisely why […]
Using The Open Day Marketing Strategy
Improving Local Awareness Of Your Business Using Open Days! This week I’ve got a good example of how to improve the local awareness of your business. Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had […]
27 Vital Questions You Should Ask Before Buying A Business
I met the husband and wife owners of a small retail shop recently. The business was running at a $65,000 (approx) annual loss. They had purchased the business over 12 months ago and had been steadily losing money. I looked briefly at their books and realised they had paid too much for the business. On […]