I’ve been saying it for years… when it comes to marketing – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc. Here’s proof… have a read of this article in The West […]
What’s The Best Way To Figure Out If Your Website Is Working For You Or Not?
The big trend now is a shift away from traditional PRINT media like magazines and newspapers to the internet. People like to search and find information online these days, especially for a product or a service. A business website should bring in leads and assist to close sales to customers! Otherwise, it’s a waste of […]
How The Lifetime Customer Value Principle Can Make You A Rich Business Person…
The most difficult and expensive sale we ever make to a customer is the first one. In that first, important, transaction we earn or lose the trust of the customer. Think back about your own consumer experiences – have you ever been just a little concerned about your first purchase from a business? It might […]
Mobile/Internet Shopping – How Will It Affect Retailing?
What do you think about the above article from the Wall St Journal? It’s an important shopping trend not only for US consumers but for Australian shoppers as well. Retailers, resellers, wholesalers, manufacturers and anyone that sells a ‘product’ will be affected by the growing trend towards researching and even purchasing online. Once wary and […]
Corporate Business Finally Uses Some Good Marketing
Ahhh, so refreshing to see a corporate business use some good marketing and a bit of fun. Traditional Corporate Marketing – oh, so, so boring! Isn’t it amazing that almost all the marketing we see as consumers (and business owners) from the corporate world is so dry and boring. This includes the thousands of corporate […]
What Are You Doing About Lost Customers?
True story. I just got off the phone after much frustration trying to track down my insurance broker. As of last Friday we have relocated office and we need a new insurance policy (the insurance was covered in our outgoings at our old Erindale road office). I had a three year old letter which I […]
Business Saves $1,177 Annually In 5 Minutes!
One important area of improving your profit margins is to reduce your costs. Sometimes you can reduce your costs without a reduction in the quality of service you receive from a supplier, sometimes you’ll see lower quality – cheaper isn’t always better. However… I saved a client $1,177 in 5 minutes. Without mentioning the name […]
Business Mentors Are On Your Team Too
I recently caught up with two of my mentors (from the USA) on their visit to Australia. I was really surprised how tall David Frey is – he’s taller than me and I’m 6 foot 1′. David Frey is the creator of the Small Business Marketing Best Practices Newsletter. It’s a weekly newsletter that is […]
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